FME Accelerator Landing Page: How I Increased Workshop Attendance By 20% In Two Months

[Content writing, copywriting, and SEO]

As a Content Marketing Specialist at Safe Software, I led the copywriting and overall content writing for Safe Software's landing pages. For this task, I had clear SEO goals in mind and worked with the web development, sales, UX, and product teams to ensure that the copywriting on landing pages is relevant, connected to our audience, and converted to sales, webinar registrations, or free trials!

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One pain point that I addressed during my time at Safe was simplifying complicated and overly-technical explanations into sentences anyone can understand. I helped Safe Software say what they wanted to say and converted this to what the audience wanted to hear and could connect to. By simplifying content on Safe’s landing pages, new users and current users could connect with our content more, and the health score of our landing pages, especially the FME Accelerator landing page, improved from an average of 60/100 to 84/100 according to Ahrefs. The FME Accelerator landing page also improved FME Accelerator workshop attendance by 20% in the first two months.

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Safe Software's FME Blog: Word-of-Mouth Worthy Content + Improved DR score from 35 to 42