The Remote Company: How We Generated Over 7K in SEO Value for Partnero's Blog
[blogging, topic research, keyword research, content strategy, content distribution, content optimization]
The Spark ✨
Partnero, a Remote Company product, didn’t have a blog but wanted to launch one correctly. I worked closely with the founders and product designer and networked with industry professionals to determine what topics resonated with our target audience.
We needed to know:
What our customers are passionate and talking about
The latest trends in partnership management
Where will we distribute the blog and how to repurpose blog content
What tools do we need to ensure that happened
For our blog content strategy, I ensured that we covered:
Relevant topics (how-to guides, listicles, etc.)
Topic clusters (affiliate marketing, referral marketing, newsletter referral marketing, etc.)
Top keywords
Trends
Relevant first-hand tips and experience (Partnero Spotlight)
How our product helps our audience solve their problems
Distribute blog content via email and LinkedIn
Used Clearscope to speed up the blog creation process
The Stats 💯
During this process, I:
Launched Partnero’s blog from scratch and advocated for the tools and resources that I needed. This required leadership buy-in!
Managed to increase Partnero’s blog’s SEO value from $0 to 7K as the Remote Company’s sole marketer in 6 months.
Conducted thorough industry, topic, and keyword research to write blog posts that resonate with our customers.
Worked closely with the product and web designers to ensure the blog was branded and had the correct product information.
Optimized content every two months using Clearscope analytics.
Results
Increased SEO value from $0 to 7K.
Increased organic traffic from 0 to 15K impressions.
Increased demo bookings by 5%.
Deliverables
Blog posts
Infographics, LinkedIn posts, and other content assets to repurpose content
Bi-weekly emails to update our audience on new content